Creating a business case needs data to back it up

Whether you want budget for an intervention, or to convince leaders of how they need to change their behaviour – you need a business case. Thankfully, there’s a growing resource of powerful research data to help with this.

Thank you to Ericsson for this neat graphic.

The ‘external fact’ research data is extremely valuable – it builds credibility and positions your own situation in a wider context.

The most powerful data, however, is the ‘internal pain point’ – the analytics or anecdotal evidence that you can produce that relates to your own organisation, e.g. ‘our rate of regrettable leavers has gone up from x to x’.

You can add some detail that has impact, such as ‘within that number we’ve lost two developers with specialist system knowledge – it will be 18 months before we have people in post working at the same level.’

Even better, relate the loss to a business priority; ‘those developers are vital to customer retention.’

This is an area we include in our 3-hour virtual workshop ‘How to build a business-led HR strategy‘.