How to create a culture of continuous feedback

Engaged employees are more committed and motivated to perform at their best. By seeking and acting on feedback, you demonstrate that you value their opinions and are willing to make improvements based on their input.

Organisations need to make sure that these critical activities are happening. Our surveying platform enables organisations not only to find out how employees are feeling (e.g. engagement surveys, pulse surveys) but also to establish whether leaders and managers are doing what you’ve asked them to do (e.g. best practice monitoring).

Start at the beginning of an employee’s employment with you and listen continuously, and remind and reinforce actions you have taken as a result of their feedback, ie show them it works.

Here are some steps that can nurture such a culture:

1. Lead by example

The leaders of the organisation should lead by example and encourage feedback from their teams. They should be open to receiving feedback and act on it to show that it is valued.

2. Provide training

Employees should be trained on how to give and receive feedback effectively. This will help them understand the importance of feedback and how to provide it constructively. Putting feedback front and centre, gives the subject credence and value.

3. Make it a regular practice

Feedback should a regular and normal practice. It should be incorporated into the daily routines and processes of the organisation. Be in dialogue with your employees through stay surveys, team meetings, or performance reviews. Mood tracking or pulse surveys are also very useful. Always show you have listened and communicate what has happened or changed as a result.

Here is an example of what a timed approach could look like:

4. Create a safe environment

Employees should feel safe and comfortable giving and receiving feedback. This can be achieved by creating an environment where feedback is seen as a positive tool for growth rather than negative criticism.

5. Use technology

Technology can be used to facilitate feedback, such as through anonymous surveys or online forums where employees can share their thoughts and ideas.

6. Recognise and reward

Employees who provide valuable feedback should be recognised and rewarded for their contributions. This will encourage others to do the same.

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