Seeking the best solution for all

This is difficult; we tend to focus on those stakeholders where the relationship feels more comfortable and where we get best results. Refer back to your stakeholder map and consider where you spend your time. It is likely that you are neglecting some stakeholders who could do more to help you to deliver the results you want. Investing in relationships takes time, so it’s important to assess where best to focus. Who causes you the most hassle? This could be a productive place to invest. Ensure that you bear in mind all stakeholder groups in the bigger picture: customers, investors and the wider community as well as internal stakeholders.