4 employee research trends to look out for in 2024

As we move through 2024, several key trends in employee research are emerging for HR professionals. These trends highlight the evolving landscape of workforce management and emphasise the importance of adapting to new methodologies and technologies.

1. Advanced analytics and artificial intelligence

These tools are enabling more precise and actionable insights into employee behaviour and sentiment. AI-driven platforms can analyse vast amounts of data quickly, helping HR departments identify patterns and predict future trends with greater accuracy.

2. Increased emphasis on real-time feedback

Traditional annual surveys are being supplemented by continuous feedback mechanisms. This shift allows organisations to address issues promptly and make more informed decisions that reflect the current state of employee morale and engagement.

3. DEI is about much more than compliance

The focus on diversity, equity, and inclusion (DEI) is also gaining momentum in employee research. Companies are increasingly seeking to understand and improve their DEI efforts through targeted surveys and data analysis. This trend is not only about compliance but also about fostering a more inclusive and supportive workplace culture.

4. Remote and hybrid working feedback

Remote and hybrid work models are influencing how employee research is conducted. As the workplace becomes more flexible, research methods are adapting to capture the experiences and challenges of remote employees, such as:

• Increased use of short but frequent pulse surveys
• Virtual focus groups
• Anonymous feedback
• Advanced analytics using data from remote working platforms

Staying abreast of these trends in employee research is crucial for HR professionals aiming to foster a responsive and dynamic workplace.

Continuous listening leads to continuous improvement.

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